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Ossining Innovates! 3-Session Workshop
January 14, 2019 @ 7:00 pm - 9:00 pm
3-Session Workshop: Marketing Demystified or Marketing When You’re Spending Your Own Money
PLEASE NOTE: This workshop takes place on three Mondays in January: January 14, January 21 and January 28. Content is cumulative and attendance at all three is expected.
In our dynamic world, both your customer and their needs are always changing. Who are your customers? What are they searching for? Where do you find them? How do you engage them? These are some of the questions we will tackle. And we will apply our learning to real life challenges that you bring to this workshop.
Our aim in this 3-session workshop, is that you leave having acquired a real-life, practical and useful marketing toolkit. And we will work with you to get you comfortable using these tools to reach your business challenges!
Session Leaders & Facilitators:
Henry Welt, Professor and Leader in Global Marketing; Rochelle Udell, Creative Marketing Consultant; and Abigail Lewis, Strategy and Operations Executive.
January 14 – Session 1 – Marketing Principles: A foundational session
January 21 – Session 2 – Putting Principles to Practice Part I: Identifying & understanding your customer
January 28 – Session 3 – Putting Principles to Practice Part II: What’s the change and the promise you need to make
We will apply our learning to the real life challenges that you will bring to this hands-on workshop. Our aim is simple: we want you to leave having acquired a real life, practical and useful marketing tool kit. And we will work with you to get you comfortable using these skills to address your business challenges!